7 Best Paid SEO Tools You Should Buy to Rank Higher

seo tools

In 2014 alone, Google released 10 major updates. And it has been updating algorithm over 500 times every year since then. Hence, reaching the top position on Google has never been so challenging. 

In this ever-changing scenario, it is very vital for an online marketer to use free or Paid SEO tools. Even if you reach ahead of your competition, you might still be having less traffic. With a few data-mining, in-depth, research-oriented and keyword tracking SEO tools, you can stand out in the content crowd. 

The planning, research, and strategy are the key factors to climb the success ladder in content marketing. With that said, here are some of the best-paid SEO tools that are worth to reach new heights

Ahrefs – Best Tool for 2019

It is the hottest and favorite Paid SEO tool among the content writers, content marketers, and SEO experts for a reason.  It always remains accurate and up-to-date as the company has vast data storage. In addition, this tool is very user-friendly and you can easily analyze all the SEO data. After paying for the subscription, you can get a whole lot of services from SEO services, such as – 

  • Site Explorer 
  • Site Audit
  • Keywords Explorer 
  • Rank Tracker 

Price – The Lite plan costs $99 monthly (including one user access). You can also opt for a free trial for seven days. 

Image credit – ahrefs.com 

Screaming Frog SEO Spider 

Auditing all the pages regularly is the best and only way to keep your site SEO ready. To be friendly, you cannot do it without Screaming Frog SEO Spider. It is simply a web crawler which checks for all basic errors on your web pages like duplicate content, broken links, Meta titles and descriptions which are missing, too short or too long, as well as redirect loops and chains. 

Price – You can download a free version to test its features. Or you can buy a licensed version for over $181 annually for all the features. 

Image credit – screamingfrog.co.uk


SEMrush is one such tool that can give all the SEO data on your fingertips. With SEMrush, you can – 

  • Analyze how to perform better and stand out in the competition 
  • Track organic traffic, backlinks and keyword rankings
  • Perform SEO audit
  • Save your searches and get updates and reports on your email 
  • Have plenty of data and insights on the go

Price – It costs $99.95 monthly for a Pro plan. You can sign up with an email to continue using it for free for limited results. 

Image credit – semrush.com

Mangools KWFinder

Mangools KWFinder is a very user-friendly tool with great design and UX with accurate keyword data. This Paid SEO tool is great for some serious keyword research. 

Price – It costs $29.90 per month for the basic plan. It is limited but good enough for medium or beginner users. 

Image credit – mangools.com 

Moz Pro

Moz Pro is a dedicated suite of SEO tools that deserve to be listed here. It is a great all-inclusive solution that can save your money as it covers site audits, keyword research, links, on-page optimization, and rank tracking. 

In addition, it combines some of the tools and a vast support community. So, it is a good companion to start-up in SEO. 

Price – The standard plan costs $99 per month or $79 per month if you opt for an annual plan. 

Image credit – moz.com


Searchmetrics is more than just an SEO tool. It is a great helping hand to improve your content strategy. This suite can perform all the competitive analysis, ROI reporting, site audits, desktop, and mobile site optimization, online visibility analysis and even more. 

Price – There are three pricing tiers available for Searchmetrics – Suite Enterprise, Suite Business, and Suite Ultimate. You can avail of the prices on request only. 

Image credit – searchmetrics.com


cognitiveSEO is a great and complete SEO solution. Its tools cover all the basics to plan, research and make changes to your existing SEO strategy. You can easily audit and crawl your site, research keywords, analyze and compare backlinks, and get the most of mobile rank and local desktop tracking. 

Price – cognitiveSEO charges $129.99 per month for the starter plan. You can also save up to 30% by paying for an annual subscription. This is another top paid SEO tool. 

Image credit – cognitiveseo.com

Bottom Line 

It takes a bit of a monthly investment on each of these tools. But you can rest assured that these tools are really worth it. Research plays a vital role to improve your content, your strategy, and overall user experience. These tools can give all the valuable insight to your website that can help take your business to the next level.